principles of marketing brand development

A good, strong brand image can make a huge difference to your business in terms of how you are perceived in the marketplace. Clearly, this in turn can have an impact on sales, customer retention, attracting and recruiting people, etc.

Does your corporate brand represent the image you wish to portray in the marketplace? e.g. strong, reliable, dynamic, professional, young, mature, cheap, expensive, easy to deal with, new, old, best, quickest, fun, etc, etc. Is that desired image always consistent throughout the company in everything the marketplace sees of you? e.g. stationery, adverts, signage, sales literature, web site, etc.

If the answer to either question is "no" or "not sure", then quite simply you are at a potentially expensive disadvantage.

We provide a straightforward, cost-effective service to re-brand your company thereby improving its competitive edge. We follow a three phase approach to help you keep control and get what you both want and need within the budget with which you are comfortable.

This project based work is provided by Tony Lancaster, experienced in product development and branding, corporate design, press relations, exhibitions and advertising.

A selection of his clients, large and small, have included:

Newmarket Racecourse
Dale Carnegie
Ashdown Construction
Classic Sound
ESSO
White & Sons
SuperSprint Rowing
ITM

EMI
Digital Equipment
Granada
Lotus Software
Perkin Elmer
Comma Oil
Data General
Ericsson

Delivery:

This work is project based, tailored to fit in with the budget with which you are comfortable and the timescale you have in mind.

Once the project has been scoped in an initial briefing meeting together, we will be happy to confirm fees without any further obligation.

Course Content:

Phase 1 - New Brand Image/Logo:
Initial briefing meeting Logo/Brand production - we will produce up to 10 alternative designs Meeting to present the selection and discuss any refinements/preferences Production of revised design	Re-presentation of the revised design - fees include up to two re-designs Final design approved Finished artwork supplied

Phase 2 - Core Stationery Pack:
Rollout of new brand initially to your core stationery e.g. letterhead, continuation paper, compliment slip, business card Initial brief from client Design stationery Present one outline design for each piece and discuss any refinements	Production of revised designs Re-present revised designs - fees include one re-design if required Final design approved Supply graphic design and ready to print artwork

Phase 3 - Complete Re-Branding:
Any other stationery related items can be produced on the same basis as above. You may also wish us to produce new sales literature, advert templates, etc	We can liaise with your other suppliers providing graphics and artwork where appropriate, for your new brand image in the required format for things like signage, adverts, sales literature, vehicle livery, etc

Click Here to contact us for more information on our principles of marketing brand development, or call +44 (0)1844 355 636.

Principles of Marketing - Brand Development

Delivery:

Course Content: