Were you looking to start the year with a bang? Despite optimism, 2021 is still likely to be challenging for most market sectors and those responsible for sales are going to have to adapt to the new realities of life.
In terms of account development, many customers are reducing their spending either in response to their own falling sales or just because they are being cautious.
This puts more emphasis on winning new customers. However, that’s harder than ever at a time when budgets are on hold and key people are reluctant to start new relationships. Those used to face to face sales meetings are finding it particular tough to adapt to influencing people by video conference or phone.
In summary, it would be fair to say that this is one of the most difficult periods sales people have faced in their lifetime. Most need help because attitudes, activities and abilities need to improve and quickly. There are opportunities out there; it’s just a question of who gets them.
What does good look like?
As a benchmark, here are 15 Things Good Sales People Do In Tough Times to up their game:
Auricas can help sales people do all of these things and improve their results. Here’s just one of the many testimonials we have received:
“The results were astonishing. I can honestly report that having collated the sales metrics, in one month alone, the sales team as a whole increased their appointment levels by 126%, the number of sales by 42% and gross margin on sales by 57%. Traditionally it’s always difficult to be precise as to benefits gained from training but not so in this case.” – Managing Director Hydrotec Ltd
We have approaching 40 years’ experience of helping companies to produce measurable improvements in sales performance – even in difficult market conditions. Bespoke to your company, your team, your marketplace, your objectives and your budget, our coaching and consultancy projects can help a company to:
So, if you are looking to start 2021 with a bang, with over 200 improvements possible in sales attitude, activity and ability from our coaching, it’s worth finding out more; please contact us.